DENNIS HAYNES: Interview
- Zoek Marketing
- Feb 9
- 5 min read

What is one thing that has kept you strong during difficult times—not only as a
Black man in America…but also as an entrepreneur?
• What keeps me strong is knowing what my goals are, knowing that I’m capable of
reaching them, and knowing who I’m doing it all for — my family and me. Everything
starts with having a vision. As Seneca put it, “If a man knows not to which port he
sails, no wind is favorable.” You have to know where you want to go. As far as being
capable of reaching my goals, I’m confident in my ability to get things done and make
things happen. What I don’t know I’m more than willing to learn along the way. Lastly,
knowing who I’m doing all this work for matters. It helps give the work purpose. I want
to provide a certain lifestyle for my family and me, and nobody’s going to give it to me.
So I continue to stay strong during difficult times because I know it’s worth it, and for
me there is no other choice but to continue to be strong.
What’s the major change you’ve noticed in our world—and in our country during
the last year? 5 years? 20 years?
• Major changes in our world include the advancement of technology. AI definitely was
not as ingrained into society as it is today. Through social media we have access to
each other all around the world. You can instantly communicate and send a direct
message to someone across the country, and yet we are more divided as a country
than recent times. We have a president who clearly thrives off of division in a way that
we’ve arguably never seen before. The algorithms on social media aid in adding fuel
to the fire by feeding us one-sided points of view and false information.
Who has been the most impactful person in your life? Why?
• Someone who had an immeasurable impact on my life was my cousin Tanka. She
was someone I could have deep conversations with and . I was talking with her when I
came up with the title of my first book — Wanna Hide Something From a N*gga, Put It
In a Book. She was influential in the making of that book too. Over the course of
multiple days we recorded our conversations about the topics that I was planning to
include in the book. I transcribed the parts that stood out to me and ultimately that was
the foundation of the book. Tanka was pro-Black and it rubbed off on me at an earlier
age just from our talks about life, our family, our history, and so much more.
What is your “go to” in times of trouble or indecision?
• My “go to” varies depending on the situation. In general, I tend to pray and ask God
for guidance in my decision making and on the my journey through life and whatever
I’m dealing with. In addition, I tend to seek out people who may have been in similar
situations as they can offer a different point of view from experience. I also take time
by myself to think of solutions and possible outcomes. I trust myself and know which
direction I want to be heading in. My goal is to make decisions and take actions that
will lead me towards my overall goals.
How important is it to support Black businesses?
• Supporting Black businesses is extremely essential for multiple reasons. Owning a
business is one of the best ways to generate the most wealth. The racial wealth gap is
enormous and circulating the dollar with the Black community helps close that gap.
Spending money within the Black community helps lead to economic empowerment
and community development. Other communities circulate their money within their
communities for days or longer as they support businesses within their communities.
The Black dollar circulates within the Black community for an average of six hours as
we spend money in other communities almost as soon as we get it.
• Supporting Black businesses also allows for more jobs to be created and available. In
regards to community development, representation can be a huge aid. Black children
and adults seeing successful Black entrepreneurs and business owners encourages
more Black people to try that route.
Why do you think many of them do not survive?
• There are a lot of great Black owned businesses that have been established and
outlasted the test of time and America. Still, many Black businesses don’t survive due
to lack of support or lack of know how. Far too often Black business owners have to
do a lot of learning on the fly when it comes to operating a business. People set out to
create and build businesses without having the knowledge and experience and it
sometimes
What is your educational background? Was it worth it?
• I graduated from college with my Bachelor's degree in Psychology, and I minored in
Business Administration. It was worth it to me for multiple reasons. The education that
I received while in college opened my mind in so many ways. My books and the work
that I do often rely on the foundation of education that I gained while in college.
College was expensive – more expensive than it should be – but it’s helped me get to
where I am today, and I can appreciate that.
Name two of your Black heroes…and explain why you chose them.
• Many people refer to Dr. King and Malcolm X as their Black heroes, and rightfully so.
There are some of my heroes as well. To bring up some Black heroes that aren’t
spoken about as often, two more of my Black heroes are James Baldwin and
Michael Eric Dyson. Both of these men are authors who have had a huge impact on
me. Their writing styles, chosen topics, and overall sense of love for the Black
community heavily impacted me as an author. Reading their books let me know that I
could write about anything. Dyson’s book Holla If You Hear Me is about the impact of
Tupac – who is one of my favorite artists. It opened my mind to the possibilities.
Baldwin’s books simply spoke to me and many of his readers around the world. These
are two of my heroes because they paved the way for me to write the kind of books
that I want to write and they’re books people have expressed interest in reading.
Where do we go from here – as we see the quick changes – and the serious
decline—morally, etc. and the re-traction/erasure of accomplishments we fought
for and won? Share your thoughts?
• We must continue to do what we’ve always done. We must continue to take care of
ourselves, love each other, teach each other, and continue to build and support our
own. This isn’t the first time we’ve had to deal with someone in power that’s hellbent
on harming the Black people in America. They didn’t want Black people to learn. We
built our own schools. They didn’t want us to have rights. We fought to establish laws
that protect us by law. Persistence and perseverance have always been part of the
story of Black Americans. As America continues to decline morally, we must continue
to fight and take care of ourselves and each other.



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